Do the Kind Thing, by Daniel Lubetzky

First of all I want to thank Ballantine Books and Net Galley for making a review copy of this book available to me in exchange for an unbiased review.

This book is mainly a book about entrepreneurship, but it is also a book about commitment and integrity in creating a new type of product that is not just about the product, but it is about the efforts behind the scenes to bring people together to work together and form bonds through business that will lead towards bonds in relationships and bring about peaceful coexistence between cultures.

Daniel Lubetzky started PeaceWorks and KIND as a way to bring cultures together that were in conflict with each other. In other words how do you bring Jews and Arabs together in a business venture that will not only succeed as a business but provide the ground work for bringing cooperation between the two cultures and afford a peaceful coexistence.

While working on this premise Lubetzky also wanted to bring to market a product, Nutrition Snack Bars, that were wholesome, good tasting and “kind” to your body by providing a healthy alternative to the processed “paste” products of energy bars, nutrition bars and breakfast bars that our culture has become use to.

The book tells the story of the struggle to start business while holding on to the values and morals that Lubetzky wanted to bring to our society.

Another part of this book was not what he intended originally and that is to provide a book for Entrepreneurs  that is sort of a guide book on how to make your venture a going concern that will not only provide you a healthy work environment and enjoyment in your work, but provide an income that can pay your bills.

One of the first things that I appreciated was his discussion that the drive for PeaceWorks and KIND was not to produce income (money) just for the sake of income, but to provide a product and thus service to our culture that would help them eat better, fight obesity, fight diabetes and well, just flat out taste good.

I had not heard of KIND before this book, but while reading I ordered a couple of boxes of them on Amazon and was amazed at how good they were. I am now sold on the concept and the product.

Enjoy!